MIC Consultancy is staffed with highly skilled researchers and fieldwork experts who all have in-depth experience in conducting researches across the whole China. Our key persons are:

Stanley Chan

Mr. Stanley Chan
• Age: mid-forties
• 20 years of experience in research industry
• Owner and Managing Director of MIC Consultancy
• Before establishing MIC Consultancy in 1998, Stanley worked in Acorn and ACNielsen as Operation Manager/ Research Manager
With a master’s degree in Sociology (issued by the Chinese University of Hong Kong) and long experience in the industry, Stanley is versatile in both qualitative and quantitative research. To emphasize the importance of full-range research service for his clients, Stanley is committed to providing clients with precise interpretation and actionable recommendations.
Stanley is also the member of ESOMAR/MRS.
• For all projects involved, Stanley emphasizes the “hands-on” approach – i.e. he would be get involved directly for group moderation, IDI interviewing and report preparation for every project.

Lenny Guo

Ms. Lenny Guo
• Age: early- thirties
• 14 years of experience in research industry
• Fieldwork Manager of MIC (has been working in MIC since 1998)
• Lenny’s focus is on BTB interviews and her advantage is to be able to communicate with different levels of people (from housewives to C-level executives)
• Lenny is the champion in MIC to build up and maintain the data bank/network of our C-level target respondents.


Gary Zhang

Mr. Gary Zhang
• Age: early- thirties
• 7 years of experience in research industry
• Bachelor Degree for Computer Information Management, Shanghai University
• Gary is very experienced in organizing large-scale quantitative studies – he is also able to offer the most locally-relevant advice to help finetune a fieldwork design.
• Gary is also our manager to operate the Shanghai office.

 

Sunny Xu

Ms. Sunny Xu
• Age: early- thirties
• 7 years of experience in research industry
• Project Manager of MIC (has been working in MIC since 2006)
• With a Bachelor Degree issued from Shanghai University of Finance & Economics, Sunny is specialized in top-level BTB interviews. In the past 5 years, Sunny interviewed a wide variety of business respondents ranging from scientists who are working in the oil fields to the CEO in a top 100 enterprise.

Liu Dan

Ms. Liu Dan
• Age: early- thirties
• 9 years of experience in research industry
• Project Manager of MIC Beijing
• Bachelor Degree issued from Beijing WuZi University with Marketing Science as the major
• Liu Dan is versatile in both BTB and consumer interviews -- she is especially strong in using projection techniques to dig into imagery issues.
• Liu Dan will be mainly responsible for the data collection in Beijing and northern China.

Sam Wong

Mr. Sam Wong
• Age: early- thirties
• 8 years of experience in research industry
• Bachelor Degree in IT Science, Guangzhou University
• As our IT head, Sam is also providing strong support for the work of data processing and statistical analysis.

 

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